Gender Mainstreaming Project

A project based on the successes of the 2014-2015 pilot Gender Mainstreaming Project (GMP) supplemented by UNESCO-Norway funding to develop best practice methodology to further our work in the area of freedom of speech and gender equality in the media. The 2014-2015 pilot GMP resulted in the report, pictured, Gender Equality and Social Justice in Public Media available here which was based on media monitoring research in 8 countries and the designing and presentation of IAWRT workshops and discussions on gender equality in the media inspired by that report.

The project in its various phases over 8 years has directly focused on ensuring women’s views and values are integral to media programming and that women in media can have an impact. GMP is the largest project conducted by IAWRT International in 2018 and workshops are being organised by IAWRT chapters for December, with a new handbook for media students, journalists and media professionals, due be launched early next year.

This focuses on best practice for gender inclusiveness and is being written by  and Greta Gober, a media researcher, IAWRT board member and chair of the gender mainstreaming committee, following research conducted by Ann Mabel Sanyuas, a journalist/researcher specialising in gender and development. It is based on the GMP pilot study and additional research collecting and compiling experiences and examples of best practices  focusing particularly on South Africa, Tanzania, Kenya, Uganda, and India. It is due to be officially launched in Norway early in 2019.


The GMP 2018 focus

● Why gender equality is important and what items related to gender equality are more often reported by women journalists and neglected by males?

● How journalists, editors, and producers understand the importance of gender balance in the media, and what works best to convey the message of gender equality to media practitioners. 

● How journalists, editors, and producers see the need for concrete guidelines on how gender equality can be realized in the media

● What strategies are helpful in keeping gender equality in focus throughout the daily difficulties and challenges of media work.

● What are the biggest obstacles to realizing gender equality in and through the media in practice and what are the best ways/examples of overcoming them

● What are the biggest cultural taboos that prevent gender balance from being reached in and by the media and how to overcome them.

● What is the need for guidelines and policies on how to prevent sexual harassment in media organizations and hate speech towards journalists.

A workshop on IAWRT's Gender Mainstreaming project 2018-9 outlined the project and way forward towards creating a handbook and disseminating information on best practices to ensure gender diversity in and on the media. It was held in Uganda in November 2018. 



The session was chaired by Archana Kapoor. GMP committe and international board member. The video was produced by Lady Ann Salem and members of IAWRT-Philippines.

Gender mainstreaming workshops are to be held in 2018-9 in nine countries where IAWRT has chapters to provide applied learning grounded in the GMP research.

Chapter GMP Activities

  • Uganda: Re-discover to Re-impose workshop to create a sustainable pool of media Gender Mainstreaming Ambassadors
  • Philippines: Empowering women across Radyo ni Juan Mindanao newsrooms, reportage and management in the time of the Duterte presidency
  • Cameroon: End sexual harassment in newsrooms in Cameroonian media enterprises
  • India: Sexual harassment prevention in the film industry
  • Kenya: One day workshop on digital safety of journalists
  • South Africa: Female Factor: Women and Workplace Sovereignty - Success Strategies for women working in the field, on sets (in front of and behind the camera), online, in radio and in newsrooms
  • USA: Panel discussion on solutions for change in regards to gender equality in the media
  • Iraq: Working to reduce inequality in the media in Kurdistan
  • Norway: safety training and launch of GMP handbook